Featured work
Coatue
Coatue
Coatue
Dimension
Dimension
Dimension
Laurel
Laurel
Laurel
Farther
Farther
Farther
A strategic approach to creative
I work at the intersection of brand, product, and digital — helping teams translate complex ideas into clear, compelling experiences.
My approach blends strategic thinking with hands-on execution, ensuring design decisions are grounded in business context while still pushing for originality, craft, and longevity.
How I work
I’m a hands-on creative leader who believes the best work comes from clarity, curiosity, and collaboration.
I work closely with stakeholders and teams to understand the problem before shaping the solution — balancing intuition with rigor, and craft with practicality.
The goal is always the same: work that feels intentional, durable, and unmistakably considered.
What I bring to teams
Brand identity systems and visual direction
Website and digital experience design
Design systems and scalable UI foundations
Creative strategy and concept development
Cross-functional collaboration with product, marketing, and engineering
Mentorship and design leadership
Experience
I’ve led and contributed to brand and digital work across tech, SaaS, consumer, and culture-driven companies — partnering with founders, marketers, and product teams to shape brands at critical moments of growth.
A strategic approach to creative
I work at the intersection of brand, product, and digital — helping teams translate complex ideas into clear, compelling experiences.
My approach blends strategic thinking with hands-on execution, ensuring design decisions are grounded in business context while still pushing for originality, craft, and longevity.
What I bring to teams
Brand identity systems and visual direction
Website and digital experience design
Design systems and scalable UI foundations
Creative strategy and concept development
Cross-functional collaboration with product, marketing, and engineering
Mentorship and design leadership
How I work
I’m a hands-on creative leader who believes the best work comes from clarity, curiosity, and collaboration.
I work closely with stakeholders and teams to understand the problem before shaping the solution — balancing intuition with rigor, and craft with practicality.
The goal is always the same: work that feels intentional, durable, and unmistakably considered.
Experience
I’ve led and contributed to brand and digital work across tech, SaaS, consumer, and culture-driven companies — partnering with founders, marketers, and product teams to shape brands at critical moments of growth.
A strategic approach to creative
I work at the intersection of brand, product, and digital — helping teams translate complex ideas into clear, compelling experiences.
My approach blends strategic thinking with hands-on execution, ensuring design decisions are grounded in business context while still pushing for originality, craft, and longevity.
What I bring to teams
Brand identity systems and visual direction
Website and digital experience design
Design systems and scalable UI foundations
Creative strategy and concept development
Cross-functional collaboration with product, marketing, and engineering
Mentorship and design leadership
How I work
I’m a hands-on creative leader who believes the best work comes from clarity, curiosity, and collaboration.
I work closely with stakeholders and teams to understand the problem before shaping the solution — balancing intuition with rigor, and craft with practicality.
The goal is always the same: work that feels intentional, durable, and unmistakably considered.
Experience
I’ve led and contributed to brand and digital work across tech, SaaS, consumer, and culture-driven companies — partnering with founders, marketers, and product teams to shape brands at critical moments of growth.