Seekr operates in one of the most crowded and high-stakes categories in tech: enterprise and government AI. While their platform was powerful, their brand and website weren’t clearly expressing what set them apart—or why they were the safer, smarter choice in a market full of noise. In order to shift perception, Seekr needed to differentiate themselves from competitors, build immediate trust with risk-sensitive government buyers, and transform their static brochure site into a growth engine.

As Creative Director, I led a brand refresh and website redesign centered on a clear strategic pivot: position Seekr as the trusted infrastructure behind mission-critical AI.

We evolved the visual identity to feel more confident and distinctive—expanding the color system, introducing stronger contrast and motion, and building a scalable modular design system. For government audiences, we introduced a darker, sub-expression that reinforced credibility while staying cohesive with the core brand.

On the messaging side, we distilled complexity into confident, outcome-driven narratives—shifting the conversation from features to impact: lower risk, faster deployment, measurable ROI.

What began as a website refresh became a strategic repositioning—turning Seekr’s digital presence into a competitive advantage.