James Perse needed a digital experience that reflected the brand’s understated luxury and California-inspired ease—while supporting a diverse offering that spans apparel, home, and travel. The goal was to create an immersive yet intuitive e-commerce platform that elevated storytelling without sacrificing usability.

The redesigned site pairs full-bleed imagery and app-like interactions with thoughtful UX solutions rooted in customer behavior. Custom bundling simplifies multi-item purchases, while fabric and sizing details are surfaced to reinforce craftsmanship and quality. Personalized account features, immersive storytelling modules, and distinct visual treatments for each brand pillar come together to create a refined experience that feels effortless, considered, and distinctly James Perse.