Farther set out to redefine financial planning with a brand that felt as human as the people behind it. In a category dominated by cold, tech-forward competitors, the opportunity was to highlight Farther’s unique combination of expert advisors and adaptive technology—positioning wealth management as something personal, supportive, and built for the long term.

The new identity centers on the idea that smart financial decisions create a ripple effect across generations. A warm, neutral palette and timeless typography establish trust, while ripple motifs and forward motion express continuous growth and progress. On the marketing website, animated graphics, clear wayfinding, and educational content guide both clients and advisors through the platform, reinforcing Farther’s belief that lasting wealth is built with intention, clarity, and human connection.