Barbour’s digital experience needed to honor more than a century of craftsmanship while evolving to meet the expectations of a modern audience. The opportunity was to balance heritage, durability, and function with a contemporary shopping experience that could support a broad and growing product range.

The redesigned site pairs classic brand cues with modern UI to create a visual language that feels both familiar and forward-looking. Editorial storytelling modules are woven throughout the experience to build emotional connection without interrupting commerce, while a flexible module system supports seasonal collections, lookbooks, and product education. An interactive timeline brings Barbour’s history to life, and a streamlined navigation system allows users to seamlessly explore both the core line and Barbour International.