Anne Klein set out to scale its business by launching its first-ever DTC experience—bringing a legacy brand rooted in confident, working women into a modern digital space. The opportunity was to establish a clear visual identity online while appealing to a new generation without losing the timeless versatility the brand is known for.

The resulting experience balances editorial sophistication with everyday ease. A refined black-and-white foundation, soft neutrals, and expressive typography create a polished yet approachable aesthetic, while dynamic layouts nod to fashion editorial design. The site seamlessly blends commerce and content, offering intuitive shopping alongside outfit-building tools, personalized recommendations, and rich storytelling through The World of Anne—positioning Anne Klein as the go-to modern workwear brand for women on the move.