Opportunity

James Perse is a high-end clothing and lifestyle brand that offers luxurious clothing and travel experiences. The low-maintenance high-fashion brand is inspired by California’s indoor-outdoor living. The goal was to craft a website that showcased its products and services in a visually stunning and user-friendly manner, allowing customers to easily navigate and purchase items or book travel experiences while conveying the brand's dedication to quality, craftsmanship, and sophistication.

Solution

The challenge during the design phase was to create an immersive, luxury experience that was still easy to use and solved pain points discovered through research and UX audits. A custom bundling solution was created for the product detail pages to solve many users purchasing multiple t-shirts at a time in different colors and sizes. Sizing and fabric details were also made prominent for customer education and to highlight the brand’s dedication to quality.

For a one-of-a-kind immersive experience, app-like features were implemented alongside full-bleed imagery, story-telling modules, and alternating color palettes for different brand pillars. The customer account section was enhanced to a personalized suite where users can create wishlists, contact their preferred store location, and manage travel experiences.