Opportunity

Doris is a female-founded and third-generation owned pillow company making strides in the industry to provide high quality and luxurious feeling pillows with a recycled plastic fill. Their pillow fill is made from rPET-certified factories, giving jobs to local communities across the country. For its first DTC website, the brand needed help crafting a digital visual identity as well as telling its unique story.

Solution

Doris had an initial brand identity concept that was expanded and translated to the website for a premium yet authentic look and feel. The overlapping layers, badges, and graphics add a sense of movement and dynamism that complement the pillow gifs. Robust and detailed product pages were built to stand on their own and answer all of users' questions and concerns. Product education is dispersed across the site as well as reviews and social proof to increase conversions.