Opportunity

Dimension is an investment firm unlike any before them. The firm is committed to changing the world by forming long-term partnerships with founders and entrepreneurs in the technology and life sciences categories. For the brand's launch, it needed a cutting-edge look and feel that reflected the brand's ethos of “transforming the trajectory of life on earth."

Solution

The Dimension brand identity sparks wonder and awe reminiscent of walking through a science museum. The animated linework represents doors opening the endless possibilities for growth available from partnering with Dimension. The typography is professional and elegant but has enough personality to make a statement, especially when arranged in unique lockups. The firm works with experts in a wide range of disciplines, so the art direction depicts abstract visuals of biology and technology to be all-encompassing. 

For the website, animated linework transports users to the immersive world of Dimension and sets the tone for the overall digital experience. Bold typographic blocks emphasize key messaging and help break down complex content. The stark contrast between floods of black and white with minimal use of color allows the content to shine through moments of surprise and delight.