Opportunity

For the launch of the fine jewelry brand and its first DTC e-commerce site, Cast needed an editorial website that felt as luxurious and electric as wearing their pieces. In addition to showcasing the jewelry in an unexpected and interesting way, the website needed to highlight the brand’s commitment to craftsmanship and sustainability. Also unique to the brand are the inventive jewelry designers, whose stories and the inspiration behind their creations can be brought to life in a visually engaging and informative way that captures the essence of the brand.

Solution

The approach was to craft a website equal parts e-commerce and storytelling. A robust component and module library was designed for the creation of flexible collection landing pages by leaning into traditional print editorial design patterns. Rich detailed product pages include a mix of product and lifestyle images alongside specs and designer stories. As a user navigates through different collections, it feels as though they are flipping through a magazine to explore various worlds within Cast. The experience is high-touch and includes concierge services as well as a robust account section with features to save sizes, speak to an associate, and receive personalized recommendations.